Ever seen that terrible Justin Timberlake movie ‘In Time‘, where each individual has a clock counting down to their inevitable death, and spend seconds, minutes, or hours from their life like currency to buy goods and services? It was a very literal interpretation of the popular English idiom, ‘time is money’. But this phrase has an interesting resonance when applied to digital consumption and the ‘attention economy’. After all, we only have 24 hours in our day, and with the constant flow of content for consumption in the Digital and Information age, the most precious resource is our time. The mass amateurization of publishing content online has transformed the internet into an overwhelming database of entertaining, informative or interesting content. Thus, drawing attention and consumers toward one place is key; think YouTube click-bait, or aggregates of media like Netflix.