research project pitch [part 2]; qualitative research methods and planned format

I’ve decided to focus my research project on the fandom cultures and customs surrounding the live-viewing of sporting events. My chosen medium of presentation for the ethnographic observation is inspired by the television program Gogglebox Australia and the general reaction video format that has been popularised on the internet. Currently, both the 2019 Rugby World Cup and 2019 League of Legends World Championship are broadcasting live to select platforms. Being a fan of both Rugby and League of Legends, I plan to film myself and family or friends watching and reacting to games from each of the tournaments, and later cut together the footage to compare the practices of each subculture. I’ll be looking for common or contrasting behaviours, objects, and practices (food and drinks, cheering and talking, physical interaction, pets, viewing space etc.)

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This video will be accompanied by a written report that summarises the observations made from the captured footage, and supplements the ethnographic study with qualitative data gathered in one-on-one interviews with sports and esports fans. I also aim to support my work with the work of media theorist Henry Jenkins, focusing on participatory media cultures and fandom.

In accordance with the principles of visual ethnography as proposed by Sarah Pink, I will strive for reflexivity and ethical practice in conducting my research. This includes being aware of my own social context and possible bias, while also ensuring my research participants are comfortable, consenting, and fully informed of their role in my final presentation. My footage aims to embody an experience within a particular subculture, and will hopefully succeed in documenting the practices of sports and esports fans when consuming the relevant media. In order to do so effectively, I must find participants who will consent fully to appearing on camera and having their experiences shared in public online spaces.

“Do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine your accuracy, fairness or independence.”

“Use fair, responsible and honest means to obtain material. Identify yourself and your employer before obtaining any interview for publication or broadcast. Never exploit a person’s vulnerability or ignorance of media practice.”

MEAA Journalist Code of Ethics

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