“High tech. Low life.”
I’ll be researching the history and iconography of the cyberpunk genre so that I can successfully incorporate cyberpunk references and ideas into my original content. This can be achieved by familiarising myself with and analyzing popular cyberpunk literature, films, news media, academic articles, and lecture materials.
News Media; Bringing Cyberpunk 2077 To Life (GameSpot, 2019), Neon and corporate dystopias: why does cyberpunk refuse to move on? (The Guardian, 2018), What Is Cyberpunk? (Neon Dystopia)
Mid-Sem Break; background research and collate assets (music, images) for edits, develop ideas for content
Week 4; Apply pitch feedback to DA concept/method/utility, start creating content
Week 5; Create accounts for sharing original content, post content
Week 6; Continue creating and posting regular content
Week 7; Assess first round of engagement and feedback, iterate upon content
Week 8; Continue creating and posting regular content, submit DA beta
Week 9; Apply beta feedback to DA concept/method/utility, keep creating content
Weeks 10-12; Continue creating and posting content, work on DA contextual essay
Week 13; Submit DA contextual essay
Expanding on Methodology and Feedback Loop
I will be making these edits by collecting images and assets online through boards like Pinterest or Google Images and then using photo editing software edit them into collages. After that, I will use PHOTOMOSH to add dynamic effects to my edited images, and edit the produced gifs into short clips with background music using video editing software.
I will be sharing my cyberpunk edits online using various platforms; Instagram will be the primary source of feedback through user engagement (likes, views, comments, follows, etc.) for this project. By assessing and comparing posts that are successfully engaged with to those that are not, I can deduce what type of content is most favourable to my target audience. I also plan to look into tumblr and tiktok as sharing platforms, though I don’t have any experience using these and therefore am not certain about how suited they are to this type of content. I hope to get feedback from my peers about these two potential points of engagement. I also will attempt to share my edits on reddit as original content (without linking to any accounts, ie; Instagram) to hopefully receive verbal feedback on the quality of the content I produce.