cyberculture [digital artefact pitch]

“High tech.  Low life.”

Background Research

I’ll be researching the history and iconography of the cyberpunk genre so that I can successfully incorporate cyberpunk references and ideas into my original content. This can be achieved by familiarising myself with and analyzing popular cyberpunk literature, films, news media, academic articles, and lecture materials.

Literature; Do Androids Dream of Electric Sheep? (Philip K. Dick, 1968), The Shockwave Rider (John Brunner, 1975), Neuromancer (William Gibson, 1984)

Films; Blade Runner (Ridley Scott, 1982), Ghost in the Shell (Mamoru Oshii, 1995) Alita: Battle Angel (Robert Rodriguez, 2019)

News Media; Bringing Cyberpunk 2077 To Life (GameSpot, 2019), Neon and corporate dystopias: why does cyberpunk refuse to move on? (The Guardian, 2018), What Is Cyberpunk? (Neon Dystopia)

Academic Articles/Books; 

Csicsery-Ronay, I., 1988. Cyberpunk and neuromanticism. Mississippi Review16(2/3), pp.266-278.

Featherstone, M. and Burrows, R. eds., 1996. Cyberspace/cyberbodies/cyberpunk: Cultures of technological embodiment. Sage.

Hollinger, V., 1990. Cybernetic deconstructions: Cyberpunk and postmodernism. Mosaic: A Journal for the Interdisciplinary Study of Literature23(2), pp.29-44.

 

Production Timeline

Mid-Sem Break; background research and collate assets (music, images) for edits, develop ideas for content

Week 4; Apply pitch feedback to DA concept/method/utility, start creating content

Week 5; Create accounts for sharing original content, post content

Week 6; Continue creating and posting regular content

Week 7; Assess first round of engagement and feedback, iterate upon content

Week 8; Continue creating and posting regular content, submit DA beta

Week 9; Apply beta feedback to DA concept/method/utility, keep creating content

Weeks 10-12; Continue creating and posting content, work on DA contextual essay

Week 13; Submit DA contextual essay

 

Expanding on Methodology and Feedback Loop

I will be making these edits by collecting images and assets online through boards like Pinterest or Google Images and then using photo editing software edit them into collages. After that, I will use PHOTOMOSH to add dynamic effects to my edited images, and edit the produced gifs into short clips with background music using video editing software.

I will be sharing my cyberpunk edits online using various platforms; Instagram will be the primary source of feedback through user engagement (likes, views, comments, follows, etc.) for this project. By assessing and comparing posts that are successfully engaged with to those that are not, I can deduce what type of content is most favourable to my target audience. I also plan to look into tumblr and tiktok as sharing platforms, though I don’t have any experience using these and therefore am not certain about how suited they are to this type of content. I hope to get feedback from my peers about these two potential points of engagement. I also will attempt to share my edits on reddit as original content (without linking to any accounts, ie; Instagram) to hopefully receive verbal feedback on the quality of the content I produce.

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