‘COVID-19: WHAT DOES THE FUTURE LOOK LIKE FOR SMALL BUSINESSES?’
Grace’s digital artefact topic is the future of small businesses during and after the COVID-19 pandemic, specifically how online presence will become an essential part of engaging with customers. Grace will be examining this idea through her own social media business that began this year. Her website offers a range of social media packages from general advisory to content creation and page management. She plans to offer her services free of charge or at a reduced rate to small business struggling to transition to an online business model during the outbreak. Grace’s methods when promoting these businesses will consider the government guidelines set in place regarding COVID-19.
In my comment, I commended Grace’s thorough planning and digital artefact utility. I was interested to hear more about her methodology, and what her new website packages would entail. I suggested that Grace use primary research methods by creating a survey for small business owners, with a goal of understanding what these businesses need most during this time. I also linked a news media article for her background research.
‘LIFE AFTER COVID-19’
Steff’s digital artefact addresses a similar topic to Grace’s in observing the effects of COVID-19 on the future, however her focus is more broad in looking at the impact of this pandemic on lifestyle and society. Steff will be exploring this concept in a series of fortnightly blog posts featuring a unique topic (business, education, food, music, law etc.). The posts will contain multimedia elements like images, videos, and interviews. Steff hopes to bring awareness to the importance future-thinking in the face of the COVID-19 pandemic, and plans to get feedback from post engagement and by sharing her digital artefact on Reddit.
In my comment I praised Steff for her planning and research, which was the most developed and outstanding I’d seen for this round of peer commentary. My suggestion was that Steff interview a variety of local people involved in the area of discussion by reaching out on Twitter for interviewees, as her pitch stated she would be interviewing her roommate. I thought that finding people with relevant knowledge to the fortnightly topic would enhance her posts significantly. I also suggested she narrow down the scope of her ideas if she wished to reduce her own workload when it came to research. I shared a news media article that may be useful to Steff.
‘THE FUTURE OF TIKTOK’
Tahlia was considering two different ideas for her digital artefact, and eventually decided on the more developed of her two concepts. Tahlia plans to explore the future of content creation, specifically the emerging social media platform TikTok. She wants to look into the mechanics of the platform itself, which allows short, fast and frequent creation, and how this content model continuously engages TikTok users. Tahlia also plans to examine the ‘influencer house’ phenomenon on TikTok with creators like ‘The Hype House’ dominating the platform.
In my feedback I suggested that Tahlia should start planning her methodology and utility for her project, as neither were discussed in depth throughout her pitch. I feel this may have been because Tahlia was unsure about which topic she wanted to choose. I thought her topic would suit a series of explainer blog posts/videos, or a visual essay. I shared an academic research report about TikTok.
With this round of comments I think I did well at engaging with each person’s digital artefact and making suggestions that could enhance their projects. However, I feel that I failed to engage with the research sources I shared in each comment. I neglected to summarise what the articles and reports linked in my comments were about and how they could be beneficial to the digital artefacts. I also did not draw upon any lecture materials and should strive to use concepts and ideas from the BCM325 subject when commenting on the Beta blogposts in the future. I need to find proactive ways to relate future theory to my peers’ projects when giving feedback.